Kickoff consists of 3 steps. Step 1: We'll work with you or your team to create a schedule for a Shadow Period. During this time, your agent will shadow your day-to-day life to assess personality and character traits, create interaction protocols and document response behaviors. All your data is anonymized from the start. Step 2: Your newsletters are generated based off topics that are relevant and interesting to you, which we uncover during the Shadow Period. Step 3: Our team secures, authorizes and hosts your phone number. Authorization is a mandatory process completed by a third-party organization that vets each use case and can take up to a few weeks for approval.